Project Overview

Client / Organization: Eritreans in Tech
Project: EriSummit 2025 Multi‑Day Event Poster
Role: Graphic Designer
Deliverables: Primary event poster (digital + print), visual system adaptable for social and on‑site use

EriSummit 2025 is a multi‑day cultural and professional summit bringing together members of the Eritrean diaspora for programming that spans technology, community, culture, and social connection. The challenge was to clearly communicate a dense schedule of events across multiple days and locations while creating a unified, welcoming visual identity that resonated with a diverse audience.

The Challenge

The summit schedule included:

• Multiple events over five days

• Different venues and time ranges

• A broad audience spanning professionals, creatives, students, and community members

The primary challenge was information overload. The design needed to help viewers quickly understand:

• What the event is

• When each activity occurs

• Where each activity takes place

At the same time, the poster needed to feel culturally affirming, celebratory, and credible for a national‑scale audience.

Audience & Equity Considerations

Primary Audience

• Eritrean diaspora members across age groups

• First‑time attendees unfamiliar with EriSummit

• Community members with varying levels of English fluency

Equity & Accessibility Goals

• Clear hierarchy to support quick scanning

• High‑contrast typography for legibility

• Plain language and consistent formatting

• Inclusive imagery that emphasizes place and community rather than individuals

Design decisions were made to ensure the information could be understood regardless of prior familiarity with the event.

Strategy

The creative strategy focused on clarity, structure, and trust.

Key strategic decisions included:

• Treating the poster as an information system, not just a promotional graphic

• Grouping events by day to reduce cognitive load

• Using typographic hierarchy to separate primary information (event names, dates) from secondary details (times, locations)

• Grounding the design in a recognizable Washington, D.C. landmark to immediately establish geographic context

The goal was to create a poster that could function effectively in both digital environments and physical spaces.

Creative Solution

Visual System

• A translucent container overlays the background image, allowing the poster to remain visually engaging while preserving readability

• Rounded panels soften the layout and make dense information feel approachable

• Bold, sans‑serif typography ensures legibility at multiple viewing distances

Color & Branding

• Color accents were inspired by Eritrean identity and used intentionally to guide attention rather than decorate

• Neutral tones support accessibility and prevent visual fatigue

Information Hierarchy

• Event title and year are clearly established at the top

• Dates are grouped by day for intuitive navigation

• Event names are emphasized using scale and weight

• Locations are consistently placed to reduce confusion

Accessibility Considerations

Accessibility was integrated throughout the design process:

• High contrast between text and background

• Consistent spacing and alignment for easier scanning

• Avoidance of decorative fonts that reduce readability

• Clear separation between sections to support users with cognitive or visual processing needs

These choices ensure the poster performs well in both print and digital formats.

Collaboration

This project involved collaboration with:

• Event organizers to confirm accurate scheduling and locations

• Stakeholders to align visual tone with the mission of Eritreans in Tech

Feedback loops focused on clarity, cultural relevance, and accuracy rather than purely aesthetic preferences.

Outcome & Impact

The final poster served as:

• The primary promotional asset for EriSummit 2025

• A clear, centralized reference for attendees

• A visual anchor for the event across platforms

The design successfully communicated complex information in a way that felt organized, inclusive, and trustworthy, supporting attendance and engagement across the summit’s full schedule.

Reflection

This project demonstrates my approach to public‑facing design: starting with audience needs, applying equity and accessibility principles, and translating complex information into clear, memorable visual communication. The poster reflects my ability to balance cultural context with functional design systems — a skill set directly applicable to large‑scale public agencies and multi‑channel communication environments.

Skills Demonstrated

• Integrated campaign thinking

• Information design & hierarchy

• Equity‑centered visual communication

• Accessibility‑informed design decisions

• Stakeholder collaboration

• Brand alignment across platforms